Private Label Policy

Last updated: 21 September 2026

This Private Label Policy (this “Policy”) describes terms and conditions which apply if you purchased the option to “private label” the digital customer loyalty program services as well as other services (the “Service”) offered by Lean Dynamics OÜ, a private limited company registered in the Estonian Commercial Register under registry code 12778644, with its registered address at Liimi 1, 10621 Tallinn, Estonia (“Lean Dynamics OÜ”), and the related website located at https://loyalty.leandyn.com (the “Site”). This Policy supplements, and is incorporated into, Lean Dynamics OÜ’s Subscription Agreement (currently published at https://loyalty.leandyn.com/promo/gdpr/subscription-agreement) (the “Subscription Agreement”) and the Terms of Use for the Site (currently published at https://loyalty.leandyn.com/promo/gdpr/terms-of-use) (the “Terms of Use”). Capitalized terms not defined in this Policy have the meanings given to them in the Subscription Agreement. If any provision in this Policy conflicts with a term in the Subscription Agreement or the Terms of Use, then the applicable provisions of the Subscription Agreement and the Terms of Use will prevail unless the term in this Policy specifically states that it will prevail.

If you violate this Policy, Lean Dynamics OÜ may suspend or terminate your use of the Service or access to the Site. Lean Dynamics OÜ’s right to suspend or terminate your use of the Service or Site applies even if a breach is committed unintentionally or without your authorization if Lean Dynamics OÜ believes that suspension or termination is necessary to ensure compliance with laws or to protect the rights, safety, privacy, security or property of Lean Dynamics OÜ, its customers or third parties.

Lean Dynamics OÜ may modify this Policy at any time by posting a revised version. By using the Service or accessing the Site, you agree to the latest version of this Policy.

1. “Private Label”

If the Order or Service Plan you purchased includes the “private label” option, then you shall be entitled to private label and market the Service (the “Branded Service”) to your own clients under your own trade name and/or trade dress, through your own domain name, and by creating your own Customer sub-accounts generated specifically for the use of the Branded Service.

2. Ownership

Notwithstanding anything to the contrary herein, (a) Customer owns all right, title and interest in and to Customer’s trademarks, trade names, trade dress, and logos utilized in connection with the Branded Service, and (b) Lean Dynamics OÜ owns all right, title and interest in and to the Service, including as part of the Branded Service, as well as all associated Intellectual Property Rights. Except for the rights expressly granted by one Party to the other in the Subscription Agreement and this Policy, all rights are reserved by the granting Party.

3. Privacy and Data Protection

Lean Dynamics OÜ’s Privacy Policy describes Lean Dynamics OÜ’s collection, use and disclosure of personal data that Lean Dynamics OÜ collects as a controller. Since you will be operating the Branded Service on your own, you will be the controller of the personal data collected and used through the Branded Service, and you will be responsible for providing your own privacy policy and for complying with the data protection laws that apply to you, including the GDPR. With respect to such personal data, Lean Dynamics OÜ acts as your processor in accordance with Section 7.1 of the Subscription Agreement.

4. Indemnification

Customer agrees to defend, indemnify and hold harmless Lean Dynamics OÜ and its employees, contractors, agents, officers and directors, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including without limitation attorneys’ fees) arising out of or related to any legal claim, suit, action or proceeding by a third party alleging that such party’s personal data was improperly disclosed or used in connection with such party’s use of the Branded Service, except to the extent caused by Lean Dynamics OÜ’s breach of its obligations as a processor. For the purposes of Section 15.2 of the Subscription Agreement, the Branded Service shall be included in the definition of the Customer-Controlled Matters.

5. Fees and Payment

You shall be allowed to set your own prices and currencies for the Branded Service. You shall be able to process payments from the clients of the Branded Service by setting up and connecting your own payment processor account. Lean Dynamics OÜ uses Stripe for its payment processing, and upon setting up your own account with Stripe, Customer can begin processing payments from clients of the Branded Service on its own.

Customer agrees to pay a fraction of the revenue generated in accordance with the operation of the Branded Service in accordance with this Policy and applicable Order(s) and Service Plan(s) (“Revenue Fraction”). Except as otherwise provided in an Order, the Revenue Fraction must be paid in euros (EUR), on the last day of each calendar month, for the previous calendar month of the operation of the Branded Service. Lean Dynamics OÜ is currently not registered for value-added tax (VAT) and does not charge VAT on the Revenue Fraction; if Lean Dynamics OÜ becomes registered for VAT, VAT will be added where required by applicable law.